July 27, 2022

Financial Review (Australia)

Rather than force people back into the office when they don’t want to go, many businesses have adopted a hybrid way of working.

Companies must review the software they are using, says Cassandra Cadorin, of Candid Marketing.

Some days, staff are required to be at their desks. On other days, they can work from home.

In a world where inflation is such a hot topic, rising costs is the downside of supporting a hybrid approach to working. Businesses typically need to subscribe to or implement a huge array of software to allow people to work both at home and at work.

“The common issue with the hybrid model is that many businesses are pushed into using expensive software to manage their client’s projects and teams, which were originally designed for enterprise businesses,” says Cassandra Cadorin, who runs Candid Marketing.

“I spent $17,000 one year working out this issue while running a team of eight from Griffith in NSW.”

Winter 2023

Business Business Business (Australia)

Business is about making money. However, it is also important to assess and find places where you can save money also.

Businesses globally have been forced to embrace digital solutions faster than any other business trend over the past decade. With consistent discussions around the Great Resignation, working from home and the hybrid work model, the reality is that “going digital” is expensive. Small businesses in particular are left to find software or workarounds to fill the gaps and many solutions they have to choose from have been designed for large-scale enterprises and agile teams.

Winter 2023

Think 7 Figures | Online

The female founders in tech are creating most of the revolutionary companies that are making the world a better place. If we look at some of the top businesses, numerous companies have female CEOs or leaders. It has also been seen that women are more successful than men in the tech world.

One of the excellent examples of successful women in the international tech business is Cassandra Cadorin. The story of this Australia-based entrepreneur has inspired females around the world and has encouraged them to pursue any career without worrying about gender.

Cassandra is the founder of the tech company CanTicket, where the user can natively track time against charge rates and run detailed reports on one platform. With this tool, anyone can work from any part of the world from any device, in real-time. Because of her innovative work, she was recently named one of the Top 20 Tech Female Founders To Follow by the Silicon Valley Times magazine.

Cassandra Cadorins startup 'CanTicket' recognised in international competition

Ms Cadorin was invited to take part in the Pioneer Tournament for her software CanTicket and is now competing against hundreds of other start ups from across the globe.

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