Taking CanTicket Global: 5 Real Lessons from Expanding Overseas

Lessons from Building CanTicket Across Borders

Success at home doesn't guarantee success abroad. We discovered that our pricing, onboarding processes, and support systems needed adjustments to resonate with international markets. Flexibility and adaptability became our guiding principles.

1. Your business will be tested — and so will you

People love to talk about scaling globally, but no one mentions the moments where you’re alone, doubting everything, staring at a hotel ceiling at 3am in a country where no one knows your name.

I found myself in those moments more than once.

I had to learn how to speak about CanTicket to a completely different audience. The pain points were the same — disorganised teams, lost billable hours, and bloated software stacks — but the way I spoke about those problems had to evolve. Fast.

2. It’s easy to underestimate culture — don’t

One meeting can change everything, but only if you’ve done the work to understand the people in front of you. I learned quickly that what resonates in Australia doesn’t always fly overseas.

It’s not about accents or currencies — it’s about how people feel about hierarchy, problem-solving, risk. I had to adapt my delivery, tone, and even my pitch decks to match different expectations.

Spoiler: that adaptability makes you sharper.

3. Building a network from scratch takes time — and patience

I’m not naturally extroverted. I don't schmooze. But I had to build a network from the ground up in unfamiliar cities with no familiar faces.

That meant cold DMs. Following up after coffee meetings. Sitting in the back of workshops just to soak in the energy of a different business climate.

It taught me that genuine connection wins every time — even if it takes longer.

4. You’re not just selling software — you’re selling clarity

I’ve always believed CanTicket isn’t just about project management — it’s about giving business owners a sense of control again.

But that message landed even harder overseas. In regions where teams were juggling 5–7 tools just to keep projects moving, the simplicity of

one tool that does quoting, project tracking and invoicing

made people breathe a sigh of relief.

I stopped selling software. I started offering peace of mind.

5. Take the leap — even if it’s not perfect

There was no perfect time to take CanTicket overseas. I didn’t have all the answers. But if I had waited until everything was “ready,” I’d still be waiting.

What I had was a vision, a system that works, and the willingness to learn in real time.

And that’s been enough.

5. Take the leap — even if it’s not perfect

Taking CanTicket overseas wasn’t about expansion — it was about validation. That the problems we’re solving here in Australia are

universal

That systems and structure matter, no matter where you’re building.

And that when you back yourself — even when it's scary — you create momentum that can't be outsourced.

Want me to speak on this?

I share this story and more in keynotes, workshops, and panels around:

Scaling software from a regional town

Building SaaS without VC backing

Streamlining service businesses for profit and peace

Unable to find form

Quick Links

Candid Marketing

CanTicket

Candid Connect