Meet Cassandra Cadorin
Founder of CanTicket & Candid Marketing
Award-Winning Entrepreneur | Systems Strategist | Speaker
With over 15 years in marketing and operations, I've transformed challenges into opportunities, building solutions that empower businesses to thrive in the digital landscape.
CanTicket
Pushed Live: January 2026
CanTicket is the operational software I wish existed during my early agency days.
Not to manage tasks, but to protect margin.
Work was happening. Clients were being delivered. But time leakage, unclear scope and disconnected systems were quietly eroding profit.
It was never a people problem. It was an operations problem.
CanTicket gives service businesses operational visibility, enforces accountability and surfaces where revenue is made or lost.
It is built from real delivery experience and designed to give SMEs with remote or hybrid teams control over their margin, not just their workload.
Achievements:
2024 - Excellence in Innoviation | Regional Finalist
2022 - Founders Institute
2022 - SBE for Women
2022 - Giants Roulette
2021 - NSW MVP Recipient
2021 - Pioneer
Candid Marketing
Established: 2016
When traditional opportunities were scarce in regional NSW, I created my own.
Candid Marketing began as a boutique agency with a mission: to offer transparent, effective marketing solutions.
The pandemic tested our resilience, but it also reinforced our commitment to helping local businesses pivot and thrive online.
Achievements:
2024 - Highly Recommended | Excellence in Micro Business
2023 - Regional Winner | Outstanding Young Business Leader
Marketing That Grows With You
With 20 years of experience across Sydney, London and Griffith, Cassandra knows what drives results.
At Candid Marketing,
we partner with ambitious startups, and agri-innovators, to build strategies that align with real business goals — not just trends.
Ideal for:
Regional businesses ready to scale with clear, accountable marketing startegies
Turning Operational Chaos into Profit
Turning Operational Chaos into Profit. Self funded and operator built, CanTicket gives service businesses financial transparency across their delivery.
Not a productivity tool. A system for operational discipline and commercial clarity.
I don't believe in just providing the software I empower businesses to use it with confidence.
Ideal for:
Teams overwhelmed by scattered systems and rising SaaS costs.
Custom Tech That Works for You
At Candid Marketing, Cassandra leads the development of tailored digital tools that solve real business challenges — from booking systems and internal portals to full-scale custom platforms.
These aren’t one-size-fits-all solutions; they’re built to fit your team, your workflow, and your financial goals.
Ideal for:
Businesses looking to digitise their operations with tech that integrates into how they work — not the other way around.
Bella Vita Tours (Exited)
2017 – 2021
Bella Vita translates to “Beautiful Life”, which is what it was like for me growing up in my family’s vineyard in Griffith, NSW.
The experiences I hosted showcased and delivered behind-the-scenes experiences to regional visitors to experience the great food and wine.
Awards:
2019 NSW Business Chamber – Outstanding Young Entrepreneur (State)
2019 NSW Business Chamber – Outstanding Young Entrepreneur (Regional)
2019 NSW Business Chamber – Outstanding Young Entrepreneur (Local)
2018 NSW Business Chamber – Excellence in Micro Business (State)
2018 NSW Business Chamber – Excellence in Micro Business (Regional)2018
NSW Business Chamber – Excellence in Micro Business (Local)
Tripadvisor – Certificate of Excellence
© 2026 Cassandra Cadorin | All Rights Reserved
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