Cassandra Cadorin
I help service based businesses unlock 25% more profit by reducing bloated tech-stacks and fixing the route of the problems caused by project failure: time,team and operational chaos.
Marketing That Grows With You
With 20 years of experience across Sydney, London and Griffith, Cassandra knows what drives results.
At Candid Marketing,
we partner with ambitious startups, and
agri-innovators, to build strategies that align with real business goals — not just trends.
Ideal for:
Regional businesses ready to scale with clear, accountable marketing startegies
Turning Operational Chaos into Profit
Self-funded platform,
CanTicket, helps service-based businesses take control of their time, team, and bottom line. Built for real-world use, it combines project management, time tracking, CRM, and reporting — all in one login.
I don't believe in just providing the software I empower businesses to use it with confidence.
Ideal for:
Teams overwhelmed by scattered systems and rising SaaS costs.
Custom Tech That Works for You
At Candid Marketing, Cassandra leads the development of tailored digital tools that solve real business challenges — from booking systems and internal portals to full-scale custom platforms.
These aren’t one-size-fits-all solutions; they’re built to fit your team, your workflow, and your financial goals.
Ideal for:
Businesses looking to digitise their operations with tech that integrates into how they work — not the other way around.
Sustainable Leadership & Team Empowerment
With experience managing local and remote teams, I understands what it takes to build strong, motivated teams that deliver.
I have enjoyed mentoring, nurturing and supporting with a people-first culture that balances productivity with wellbeing.
Ideal for:
Business owners ready to grow their team, strengthen internal culture, and lead with confidence.
Upcoming events:
Podcast: Digital Summit, July 25th
Link to be confirmed
16th July - Guest Speaker
Mindanao Freelance & Digital Summit 2025
Davao, Philippines
The Business Show - Sydney, NSW
5th & 6th November 2025
International Convention Centre
Learn More - V2 Launching July2025*
25%
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Work Smarter, Not Harder
Take control of your time, team, and tasks with one powerful platform.
CanTicket is a comprehensive business management platform designed to streamline operations for service-based businesses.
Time and Expense Tracking: Monitor project durations and associated costs to enhance profitability.
Client Request Portal: Facilitates direct client submissions, ensuring efficient task management.
Reporting and Analytics: Generate detailed reports to support informed decision-making on staff, projects and efficiencies.
By integrating these functionalities, CanTicket aims to reduce the burden on businesses that rely on multiple software tools, offering a unified solution for business operations.
Marketing Without the Fluff
Clear strategy. Honest advice. Real results..
Candid Marketing is a full service agency that provides straightforward, tailored marketing solutions. Their services encompass:
Website Design and Development: Crafting user-friendly websites that align with business objectives.
Brand Strategy: Developing and refining brand identities to elevate market presence.
Integrated Marketing Campaigns: Executing cohesive strategies across multiple channels for maximum impact.
100k
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Your Entire Marketing Workflow. One Platform.
Replace 5+ tools with one powerful client communication hub
Candid Connect is an all-in-one communication and marketing platform designed to help service-based businesses manage leads, bookings, email marketing, social media, and client communication from one simple dashboard.
Built by marketers for real-world teams, it replaces multiple tools with one streamlined solution — saving time, money, and confusion.
CRM & Client Management: Track leads, manage customer data, and automate follow-ups from one dashboard.
Email, SMS & Funnel Automation: Build marketing sequences, send campaigns, and nurture your database with ease.
Social Media & Calendar Booking Tools: Schedule content, manage appointments, and keep your business running smoothly.
Candid Connect empowers service-based businesses to streamline their marketing, improve communication, and grow — without the tech overwhelm.
Quick Links
Candid Marketing
CanTicket
Candid Connect
© 2025 Cassandra Cadorin | All Rights Reserved