For media & event organisers

Media & speaking kit

Story angles, a bio to copy, quotes, photos, talks, awards and press for Cassandra Cadorin. Back to About →

For media & event organisers

Why talk to me

Everything you need for a story or an introduction: the angles, a bio to copy, quotes and photos.

20years in media, marketing and operations
5countries on stage: Australia, NZ, Singapore, Philippines, USA
3companies founded from regional NSW, one exited
17awards, wins and finalist placings since 2018
3cities facilitating for Stone & Chalk: Sydney, Adelaide, Melbourne
1conversation to see I'm the real deal, and how we can work togetherBook a time →

Story angles

  1. AI agents are the new hire for small businessHow SMEs and franchisees give AI a real job with clear rules, not just prompts, and what goes wrong when they don't.
  2. The anomaly in Applied AINot from a tech hub, not from engineering. She built an AI agent team from regional Australia and launched it in New Zealand and the USA within four months.
  3. Hours eaten like popcornThe hidden cost of software sprawl and time leakage. She spent $17,000 in one year on tools before building her own.

Quotable

  • "My team is AI. My board is AI. And I work for them."
  • "Most people ask AI questions. Mine does the lifting, so I can do the human work."
  • "The most expensive employee is the one who eats hours like popcorn."
  • "Give your AI a job to do, not a prompt."
  • "I spent $17,000 in a year on software before I accepted the system was broken."

Bio

Cassandra Cadorin is an Applied AI founder who turned a 20-year career in media and marketing into an AI agent team. She founded Command Centre, which brings AI agents to SMEs and franchisees, and CanTicket, ERP software for service businesses. She facilitates Stone & Chalk's AI Solopreneur Program and is listed on the National AI Centre AI Directory.

On stage

Speaking

Applied AI keynotes, workshops and conferences across Australia, New Zealand, Singapore, the Philippines and the USA.

Cassandra speaking at the Singapore Business Show
Singapore · 2025Singapore Business Show
Cassandra presenting at the VA Conference in Mindanao
PhilippinesVA Conference, Mindanao
Cassandra speaking at the University of Wollongong
2026University of Wollongong: 7 Levels of AI
Cassandra presenting at the Franchise and Small Business Expo, Auckland
AucklandFranchise & Small Business Expo
Cassandra presenting CanTicket at startup/angels
Sydneystartup/angels
Cassandra presenting at Venture Capital World Summit, Paris
Paris · 2021Venture Capital World Summit
Venture Capital World Summit, Sydney
Sydney · 2026VC World Summit
Cassandra at the CanTicket booth at SXSW Sydney
ExhibitorSXSW Sydney

Recent and upcoming

Spark Festival: What do you do when your AI tells you no?Keynote · Spark Festival, Sydney: "What do you do when your AI tells you no?" ▶
Stranger Builds: Cassandra Cadorin, judgeJudge · NerdConf Stranger Builds, San Francisco, 31 Oct 2026
Speaking at TechHaus MelbourneSpeaker · TechHaus, Melbourne 2026
Give your AI a job to do, not a promptWorkshop · RACA, Sydney: "Give your AI a job to do, not a prompt"

Also

Recognition

Awards

Every award across my companies.

  1. 2024
    • Excellence in Micro Business: Regional Highly Commended, Local Winner · Business NSW, Candid Marketing
    • Excellence in Innovation: Regional Finalist · Business NSW, CanTicket
  2. 2023
    • Outstanding Young Business Leader: Regional Winner, Local Winner · Business NSW
  3. 2022
    • Founder Institute: Winner
    • SBE for Women · Giants Roulette
  4. 2021
    • NSW MVP Grant recipient · CanTicket
    • Pioneer Tournament competitor
  5. 2019
    • Outstanding Young Entrepreneur: Local, Regional and State Finalist · NSW Business Chamber, Bella Vita Tours
  6. 2018
    • Excellence in Micro Business: Local, Regional and State Finalist · NSW Business Chamber, Bella Vita Tours
    • Tripadvisor Certificate of Excellence · Bella Vita Tours
Cassandra holding the 2024 Business NSW Highly Commended certificate for Candid Marketing
2024 · Business NSW Highly Commended
Cassandra accepting the 2023 Outstanding Young Business Leader award
2023 · Regional Winner
Bella Vita Tours at the 2019 awards night
2019 · State Finalist
Watch · Listen · Read

Hear it from me

Press coverage

Since 2007

Career & companies

  1. 2026 – now

    Founder, House of Can Pty Ltd

    Command Centre, an AI agent team for business, and CanTicket, ERP software for service businesses (launched January 2026). First angel investment; Profit Protection Partner of Venture Capital World Summit.

    Command Centre CanTicket
  2. 2016 – now

    Founder, Candid Marketing Pty Ltd

    Marketing and custom tech for regional business, with Candid Connect, its CRM. Grew a remote team of twelve.

    Candid Marketing Candid Connect
  3. 2017 – 2021

    Founder, Bella Vita Tours (exited)

    Food and wine experiences in the Riverina. NSW finalist two years running.

  4. 2007 – 2016

    Brand strategist, Australia & UK

    Media agencies and London web development houses, on Budweiser, Jarlsberg and Lion.

Media · speaking · workshops

Let's talk.

Interviews, keynotes, AI workshops for your team or community, or a conversation about Command Centre.